PUBG Mobile is making a major move into Africa, solidifying its commitment to the continent with a series of strategic investments and localized campaigns aimed at growing its player base and esports presence. The company behind the globally successful battle royale game has officially launched a dedicated push across the region, signaling that Africa is now a key market in its global expansion plan.
According to the latest announcement, PUBG Mobile is not just looking to gain more players, it wants to build and nurture a strong gaming ecosystem in Africa. This includes more tournaments, bigger prize pools, and long-term support for African gaming communities. To make this happen, the developers are investing in infrastructure, building partnerships with local stakeholders, and actively supporting content creators from the region.
In an interview, Chenyu Cui, Head of PUBG Mobile’s Africa division, explained that the company sees massive potential in Africa’s young and fast-growing gaming population. “Africa is more than just a market for us. It’s a community of passionate gamers and creators who deserve to be part of the global esports conversation,” she said.
One of the cornerstones of this expansion is the PUBG Mobile African Pro League (PMPL Africa) which launched with over $100,000 in prize money. This league offers African teams a direct pathway to global competitions, providing much-needed visibility and competitive exposure for players who have long been left on the sidelines.
PUBG Mobile has also started investing in content creators and influencers across Nigeria, South Africa, Egypt, Kenya, and Ghana. These creators are being equipped with tools, training, and platforms to help them grow and represent Africa on the global stage.
Additionally, new updates in the game now include more regionally relevant content. There are ongoing discussions to include African-themed in-game items, local languages, and regional events tailored to players on the continent.
This isn’t the first time PUBG Mobile has dipped into Africa, but it’s by far the most serious. The company believes that with more smartphones, better internet access, and growing youth interest, the future of mobile gaming in Africa is bright and they want to be at the center of it.
With this renewed focus, PUBG Mobile is positioning itself as more than just a game, it wants to be a cultural and competitive hub for Africa’s next generation of gamers. And with the pace of developments already underway, the continent’s gaming scene may soon be on equal footing with the rest of the world.
